Diane Pham

Brand Strategy


Marker Learning

One in five students has a learning disability, yet only 1/20 actually gets diagnosed. Marker was started because the current learning disability support system is broken. Rather than waiting sometimes years to be seen by a school-appointed evaluator, or spending thousands of dollars on private asessments, individuals can now connect remotely with one of Marker's licensed psychologists to receive a comprehensive diagnostic evaluation within 30 days.

The goal of this project was to communicate how technology and the highest caliber psychologists come together to create accessible, affordable and timely gold-standard evaluations.

Following its official launch, Marker raised $15 million in Series A financing.

Credits: Dain Gordon (brand identity)

—Brand Strategy
—Verbal Identity (TOV, Key Messaging, Copy Guide)