05
6SQFT
—Founder
—Content Strategy
—Social Media Strategy
—Media Partnerships
—Team Management
—Branded Content Information Architecture
In 2014, I was hired to conceptualize and launch a NYC-focused on design, lifestyle and real estate website for CityRealty. As founder and editorial director, I led a team that turned what was expected to be a niche blog into a respected, go-to news resource with content positioned to inform and inspire.
In addition to building a brand voice and strategizing an editorial calendar, I developed several popular, community- and traffic-building series that remain some of 6sqft’s best performing verticals. By combining quality, original content with media partnerships (eg. Business Insider, Time Out, Metro New York, Dwell, The New York Times Cities for Tomorrow Conference) and a targeted SEO strategy, 6sqft quickly built a solid reader base with exceptional month-to-month traffic growth in a highly competitive market.
In June 2017, 6sqft was selected for inclusion in Columbia University's Avery Library Historic Preservation and Urban Planning web archive to ensure its continuing availability to researchers.
In 2024, 6sqft celebrated its 10-year anniversary.