I was hired to conceptualize and launch a NYC-focused architecture, design and real estate website for CityRealty. As founder and Editorial Director I led a team that turned a niche blog into a respected, go-to NYC resource.
In addition to building a brand voice and strategizing an editorial calendar, I developed several popular, community- and traffic-building series. By combining quality, original content with media partnerships and a targeted SEO strategy, 6sqft quickly built a solid reader base with healthy month-to-month traffic growth.
In June 2017, 6sqft was selected for inclusion in Columbia University's Avery Library Historic Preservation and Urban Planning web archive.
Credits: Ruby Manadero (web and branding)
—Social Media Strategy