Diane Pham

Design &
Content Strategy



I was hired to conceptualize and launch a NYC-focused architecture, design and real estate website for CityRealty. As founder and Editorial Director I led a team that turned a niche blog into a respected, go-to NYC resource.

In addition to building a brand voice and strategizing an editorial calendar, I developed several popular, community- and traffic-building series. By combining quality, original content with media partnerships and a targeted SEO strategy, 6sqft quickly built a solid reader base with healthy month-to-month traffic growth. 

In June 2017, 6sqft was selected for inclusion in Columbia University's Avery Library Historic Preservation and Urban Planning web archive.

Credits: Ruby Manadero (web and branding)

—Editorial Strategy
—Content Development
—Social Media Strategy
—Media Partnerships
—Team Management