Helping mission-driven founders and their teams pivot existing brands and introduce newly-imagined ideas to the world 🌎️

I was hired to conceptualize and launch a NYC-focused architecture, urban planning and real estate website for CityRealty. As founder and editorial director, I led a team that turned what was expected to be a niche blog into a respected, go-to news resource.

In addition to building a brand voice and strategizing an editorial calendar, I developed several popular, community- and traffic-building series. By combining quality, original content with media partnerships and a targeted SEO strategy, 6sqft quickly built a solid reader base with exceptional month-to-month traffic growth in a highly competitive market. 

In June 2017, 6sqft was selected for inclusion in Columbia University's Avery Library Historic Preservation and Urban Planning web archive to ensure its continuing availability to researchers.

Credits: Ruby Manadero (web and branding)

—Branded Content Structuring (Platform, Creative Direction)