Diane Pham

Design &
Content Strategy



A modern architecture firm with a mismatched identity, SPF:a's branding was still grounded in its founding decade: the 90s. To better reflect its progressive, refined, process-driven work, a complete overhaul of the firm's identity was called for. This would begin with a new logo and copy and graphic guidelines that would extend to a redesigned website and the reinvention of the studio's marketing collateral, both visual and written and in digital and print. Additional actions included a media and marketing plan and business development strategy.

Credits: Matthew Momberger (photography), Bruce Damonte (photography), Simon Langneaux (web), Typecraft (printer)

—Web Strategy & Creative Direction
—Writing: Case Studies & Editorial
—Print & Digital Design
—Photo Production
—Press Initiatives & Media Management
—Social Media
—Business Development