Brand & Content Strategy
Helping mission-driven founders and their teams pivot existing brands and introduce newly-imagined ideas to the world 🌎️
Building on the 6sqft brand, I developed My sqft, a series bringing readers into the homes of real New Yorkers. Going beyond the sleek, trend-chasing or overly prim aesthetic typical of shelter magazines, My sqft features a diversity of individuals who've carved out and decorated their spaces in inspiring and unconventional ways.
My Sqft would become one of 6sqft's top three trafficked verticals, later integrated into the site’s branded content offering.
Credits: Brett Wood (photography), Erin Kestenbaum (photography), James & Karla Murray (photography), Miesha Agrippa (cinematography), Woojin Chung (motion graphics)
—Writing and Editing