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Omi Health

The veterinary system is built for emergency care rather than proactive longevity. Pet parents are forced into a cycle of guesswork that fails to address their pet's unique biological needs. Omi Health is a category-defining response committed to building a new era of pet health.

By moving beyond the reactive, one-size-fits-all veterinary models of the past, Omi leverages biomarker testing, medical records, and real-time symptom tracking to deliver disease prevention and precision medicine tailored to an individual pet's biology.
As the strategy lead, I structured the brand's end-to-end foundational framework. I positioned Omi Health as a proactive coparent in pet longevity, shifting the narrative from "vet-dependent" to "pet-parent empowered."

I developed a tone that balances scientific authority with deep empathy, grounding Omi's messaging in a bond that is not only emotional, but a biological fact. (Studies show significant biological and behavioral synchronization occurring between pets and their owners; ex. mirrored heart rates, in-step cortisol levels).
By defining a foundational voice that is bold, intelligent, but above all human-centric, the clinical nature of Omi's technology becomes a warm, accessible platform that transforms data into actionable peace of mind.

Brand Strategy
Verbal Identity
Tone of Voice
Foundational Messaging
Copywriting